What kind of trends are there

But change also brings many opportunities and possibilities for new innovations. Read here how to identify relevant trends. If a company plays a proactive role, it can help shape the future, bring products to market that meet the latest demands and are not surprised by destructive changes. This is the task of trend research and innovation management. Today, potential for the future is to be recognized and solutions are to be developed that will be needed tomorrow.

The future is being shaped instead of the future doing the shaping. But this requires good, well-founded information on possible trends, future developments and their effects. A trend is an assumed development in the future that will have a long-term and lasting effect on and change something.

Current developments are moving in a different direction or intensifying even more. Nutritional trends are an example. In the upswing in the s, fatty food was part of the quality of life. Today, the trends are moving towards healthy eating and vegan nutrition. Trends in an industry usually have far-reaching effects.

Nutritional trends, for example, are causing changes in the retail, catering, tourism, leisure and agricultural sectors. Since trends are very multidimensional, a high degree of attention is paid to them.

Multidimensional means that many trends that one does not see in one's own industry at first glance are nevertheless often relevant due to chain and interaction effects. The second reason is that a trend in one's own industry can have very different effects. On the basis of these facts, great attention must be paid to dealing with trends. The management of trends includes:.

You can't travel to the future to know how it will turn out. You can't read in any book what the world looks like in 15 years. You can only guess the future. A solid foundation of expertise and facts is important. The best source for the predictions and characteristics of trends is therefore to bring together as many expert opinions as possible.

In order to obtain a good foundation from future information, with which you can continue to work in innovation management, a systematic approach, process and methodology is required. Systematics in trend research is not a high science. This involves many and intensive analyses of:. Important questions to be asked and answered in trend research are the following:. The basis for identifying trends are the right questions as shown above. Answering them is nothing less than a creative process that requires a lot of knowledge, experience, analytical and creative thinking.

Trend traders attempt to isolate and extract profit from trends. There are many different trend trading strategies using a variety of technical indicators :. Trend following is a trading system based on using trend analysis and following the recommendation produced to determine which investments to make. Often, the analysis is conducted via computer analysis and modeling of relevant data and is tied to market momentum. Indicators can simplify price information, as well as provide trend trade signals or warn of reversals.

They may be used on all time frames, and have variables that can be adjusted to suit each trader's specific preferences. Usually, it is advisable to combine indicator strategies or come up with your own guidelines, so entry and exit criteria are clearly established for trades.

Each indicator can be used in more ways than outlined. If you like an indicator, research it further, and most importantly, test it out before using it to make live trades. A trend is the overall direction of a market during a specified period of time. Trends can be both upward and downward, relating to bullish and bearish markets, respectively.

Trends are identified by drawing lines, known as trendlines, that connect price action making higher highs and higher lows for an uptrend, or lower lows and lower highs for a downtrend. Trend trading strategies attempt to isolate and extract profit from trends by combining a variety of technical indicators along with the financial instrument's price action.

Typically, these include moving averages, momentum indicators, and trendlines, and chart patterns. Moving averages strategies involve entering into long, or short, positions when the short-term moving average crosses above, or below, a long-term moving average.

Momentum indicator strategies involve entering into positions when a security is exhibiting strong momentum and exiting when that wanes. Trendlines and chart pattern strategies involve entering long, or short, positions when a security is trending higher, or lower, and placing a stop-loss below, or above, key trendline support levels to exit the trade.

Critics of trend analysis, and technical trading in general, argue that markets are efficient, and already price in all available information. Adherents of fundamental analysis, for example, analyze the financial condition of companies using financial statements and economic models to predict future prices.

Trading Strategies. Advanced Technical Analysis Concepts. Beginner Trading Strategies. Technical Analysis Basic Education. Technical Analysis. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content.

Create a personalised content profile. Measure ad performance. Select basic ads. So, with this coming year likely to bring businesses a whole new set of challenges, continuity planning is a positive way to give business owners back their sense of control. The coronavirus pandemic has acutely changed the way we shop. With national restrictions heavily limiting our in-person shopping experience, many consumers have started to conduct their practices wholly online. Searches for e-commerce tools like Stripe, Shopify, and WooCommerce also skyrocketed throughout this time.

According to a Xero report , more than a quarter of businesses said that online marketing was their primary strategy for getting through the economic downturn. But is this trend here to stay?

Well, according to recent data, e-commerce sales are already on a 6. As shops eventually do begin reopening throughout the year, it's estimated that brick-and-mortar sales will steadily increase once more, and the stark imbalance that the pandemic has caused will start evening out. Of course, digital shopping isn't going away anytime soon.

Habits that UK consumers have formed over lockdown still look set to endure long after the crisis is over, even among senior members of the population. As Gemma Spence, CEO of OMG Trascact, the e-commerce art of Omnicom Media Group points out: 'there's often resistance, certainly in the over 65s, to adopt new technology and to make changes in behavioural or consumption patterns, however during the past three months of lockdown there has been enough time". The notion that e-commerce rates will still remain high, even after physical shops open up again, is also supported by a September report from ChannelAdvisor.

The results of this study suggest that a lot of consumers will still shop digitally after the crisis is over, so if you haven't already adapted your business to tap into this growing online market, it's becoming increasingly vital that you do so soon.

Aside from creating a surge of interest in e-commerce, the coronavirus has also exponentially increased the amount of energy and time we spend on social media. With Ofcom's annual Online Nation report revealing that during the first lockdown adults were spending an extra hour of their days online, that Far from social media marketing only blowing up because of the pandemic, with traditional brick-and-mortar marketing being scaled back by many businesses, it looks like social media marketing is a trend that will continue to grow into the future.

Among the more traditional forms of social media marketing, there has also been a recent growth in influencer marketing, and it's expected this trend will continue to rise throughout and beyond. Similar to celebrity endorsements, influencer marketing requires individuals with large social media platforms to bring awareness to specific brands or products. Since so many high profile industry leaders in the fields of sport, wellness, and fashion have large social media followings, influencer marketing is an incredibly effective way to tap into potential consumers.

Influencers don't even need to have a massive reach for the approach to prove successful. Working with micro-influencers, who are individuals with anywhere from 1,, followers, can also significantly improve your brand's visibility.

Since these types of influencers typically have very active channels and higher levels of engagement compared to users with larger followings, the influencer's message is more likely to resonate with their followers. Since social media marketing is a trend that is only set to increase in the next few years, it makes sense to try and harness these new marketing methods before your competitors get there first. So, if you're considering engaging in a social media marketing strategy to expand the reach of your business, here's a list of social media monitoring tools to help get your company with its first steps.

From leaving parcels or take-aways on our doorstep, to even in some cases sending robots out to fulfil the deliveries, no-contact deliveries have become the standard practice of many major companies such as UberEats, Deliveroo, and Amazon. However, as we look to the post-Covid future, many are wondering if this style of delivery will remain. So, let's see what the professionals have to say. According to Carlos Castelan, Managing Director of The Navio Group , due to the high levels of convenience it offers, contactless delivery is set to continue long after restrictions are lifted.

This view is echoed by Vipin Chahal, Founder of the Return Policy Guide , who believes that contactless delivery will prove a useful method for small and local businesses who are looking to turn their operations digital. According to Chahal, since contactless delivery encourages you to pay through digital payment modes, it eliminates the misuse of money, and lowers the cost of converting physical cash into digital currencies.

So, what kind of forms will the future of contactless delivery take? Due to growing consumer expectations and evolving technology, it's likely that will see a marked increase in the use of automatic delivery services like drones and autonomous vehicles.

Due to more and more of our time being spent online, data volumes have grown exponentially in recent years. So, it's unsurprising that as consumer data continues to rise, an increasing amount of businesses are harnessing this data by using technology like artificial intelligence AI and data analytics. By using these two technologies together to analyse data, companies are able to target their marketing campaigns more effectively, and figure out better ways to execute their internal processes.

So, since the collection and analysis of consumer data is clearly beneficial to businesses, it doesn't look like this trend is going anywhere anytime soon.